#01: Optimize Your Website

The past few years have brought about lots of changes for websites. You may be wondering the best way to market your business in 2019, and optimizing your website is one of them.

> Be Very Clear About What You Do/Sell

Tell people in an attractive manner what you do or sell. Don’t use a lot of vague stock photos and industry jargon that most people will not understand. Don’t let visitors leave your site confused. Give them the information and contact details they need.

> Solve A Pain

The easiest way to market your business is to gently walk people into their problem, then provide the solution. If you do this well, you will win at marketing.

> Pay Attention To SEO

Search Engine Optimization is an ever-changing beast that is hard to keep up with, especially for small business owners. For example, if your website content is stuffed full of keywords, this could actually be hurting you. Also, more and more searches are being made by voice, which means your content needs to be conversational and easy to read.

> Optimize for Mobile-First Indexing

For one, Google introduced a brand new mobile index, which means content on mobile is not a priority. If your site is not optimized for mobile, you will be losing most of your potential traffic in 2019. Many times this will require a site redesign. 

> Reduce Load Time

If you are paying for cheap hosting, it may be time to switch. Shameless plug, we offer premium hosting services. No one wants to visit a site and wait for it to load, especially if you are visiting for the first time. Bounce rates will go up (visitors leaving your site soon after they enter) and you will see a negative impact on your SEO.

> Install SSL Certificate (aka the Padlock”)

You may have noticed that websites with only http and no https are now showing a security warning. That’s because Google decided to crack down in an effort to promote security. The SSL certificate creates a secure connection between the website and the server. If your website doesn’t have one, we recommend getting one ASAP. (Like everything else, this is also very important for SEO.)

#02: Produce Valuable Website/Social Media Content

The expression “content is king” has been around for a few years, but it is increasingly true as we enter 2019. Nearly 80% of small businesses do not invest in content marketing, according to research from Clutch. This is a startling statistic because great content marketing can be the best source for high-quality leads.

> Write A Blog

If you don’t have a blog, then 2019 is a great time to get started. A consistent stream of content on your website will draw in visitors and will make search engines very happy, which will only bring in more visitors. Make blog content part of your budget, and see how it helps you to market your small business in 2019.

> Be Active On Social Media

This is one of those tricky areas. We all use social media, but when it comes to marketing ourselves it can be very difficult. No one wants to be the person posting about themselves, and no one wants to see it every day.

Having a presence on every major social network like Facebook, YouTube, Instagram, Pinterest, etc. can be overwhelming. Here are a few things to try:

• Don’t let your accounts go dormant.
• Make an effort to post something once a week, then try twice a week, etc.
• Show people what you do behind the scenes
• Let people see who you are
• Offer solutions to common problems

> Be An Expert And Win Trust

Be open and freely help others. Join some niche groups and share valuable advice and helpful content. Soon you will become an expert and win the trust of those who see you interacting, and ultimately you will win their business.

Here’s your first test. Share this 🙂

#03: Advertise To A Target Audience

As technology is advancing, it is becoming easier to target specific people with your ads. This is an extremely effective way to market your small business in 2019, and is only getting better.

> Use High Converting Landing Pages

Gone are the days of hoping people will find your main website and buy your products or services. The use of a separate landing page will increase conversions and allow you to convert visitors into customers without the distractions of your whole website.

> Be Specific With Who You Want To Reach

The beauty of marketing today is the ability to narrow down your audience to exactly the type of people you want to see your ad. For example, you may want to target rich people who have an interest in pottery and love cats and live in Pennsylvania.

> Retarget

Another effective strategy is to send ads to people who are already interested in your business or have visited your website in the past. For this, you need to be sure to have the proper code installed on your website. 

> Use Email Automation (see next section)

A landing page will not be effective without proper email automation. This is useful in many ways. For example, if someone subscribes in exchange for an ebook, the email program will take care of the delivery for you. After that, you can set up a series of follow up emails to prompt them towards your goal, whether that be buying a course, a product, etc.

#04: Automate Your Emails

Another way to market your small business in 2019 is to use email marketing effectively. Most of us get tons of emails every day, and some of us send just as many. So how can you stand out and use it to your advantage?

> Segment Your List

Be sure to organize your email contacts appropriately. If a customer buys a product on your website or signs up to your email list for a specific reason, then the person will probably not appreciate getting generic emails blasted at them randomly. If someone buys a product from your store, send them an email specifically related to that product: ask how they like it, ask for a product review, or send detailed instructions.

> Personalize Every Email

This one goes along with segmentation. As you organize your email contacts into groups or tags, be sure to also include very personalized copy. Talk to them in common language. Use your own voice, not corporate sounding jargon.

> Use Automation

Why waste time when you can automate? That concept may sound scary if you may feel like you need to write and read every email that you send or receive. The great news is, with email automation, you can! When you set up the automation, everything is in your control including your message and tone of voice.

Why Home Builders?

Why Not Advertising has been working with the home builder/construction niche for over 15 years. We know the industry inside and out, and have the solutions and experience to effectively market your company.

In this post, we explore some of the many design and marketing solutions we offer in every aspect of your home building business. We know what it takes, and are here to help!

NOTE: If you haven’t heard about our Unlimited Design program yet then be sure to visit the page for more information.

11 Services We Offer Home Builders

Below are 11 examples of the kind of services we do for home builders and general contractors on a daily basis.

#01: Print Ads

Traditional newspaper print ads are a perfect way to target a demographic of financially stable home buyers. At Why Not, we’ve designed over 10,000 print ad for home builders and general contractors. This usually involves the creation of custom branding to go along with your home neighborhood logo or corporate identity.

#03: Community Logos

As you can see from our portfolio, we have created tons of new neighborhood logos for home builders throughout the years. Each community often has a brand that matches the characteristics and lifestyle of the area.

#04: Site Plan Maps

Most home builders we work with have housing neighborhoods or communities. Visitors and potential home buyers love to use our beautifully designed site maps showing a stylized representation of the community with roads, trees, homesites, status indicators, and natural elements.

#05: Email Campaign Design + Strategy

Email marketing is one of the best ways to reach potential home buyers. A strategic plan can help turn casual lookers into homeowners. From automation to design and analytics, Why Not has been reaching thousands of people each week with effective and beautiful email campaigns that increase engagement and sales.

#06: Model Flyers

No doubt each of you homes has unique features and floorplans that you want to showcase to your potential buyers. When a visitor visits your office, showroom, or model home, be sure to have lots of beautiful model flyers available for them to take home and view, which leads to higher conversions.

#07: Photography + Photo Editing

Having poor quality photos of your houses is the fastest way to lose credibility and miss out on a potential customer. You’ve invested tons of time and money into building a beautiful home that people love to see. Show them! From exteriors to interiors, to homeowner testimonial shoots, Why Not is here to help make better photography and editing a priority for your business.

#08: Lead Generation

The goal of home building contractors is to find interested home buyers who want to move forward with a purchase. At Why Not Advertising, we’ve become experts at targeting the right people and getting responses from real-time leads in a specific area. No other advertising method is as precise and measurable as a digital lead generation! This means you know exactly how much revenue is created from your investment into this affordable advertising method!

#09: Brochures

Many home builders like to keep several brochures on hand for the various services they offer, such as one for custom building, one for their model homes, or even quarterly brochures listing move-in-ready homes.

#10: Social Media Campaigns

Social media is complicated and simply takes too much work for the typical business to do well and be effective. Since we all need to focus on our specialties, a partnership with Why Not may be the perfect solution for your business. We’ll handle the social media campaigns while you build beautiful new homes!

#11: Copywriting

Your home listings, models, website, and ads all need great writing to engage people and raise their interest. It is important to achieve effective copy to sell without sounding spammy, creative and engaging, and rich in keywords for better search engine ranking. Go ahead and schedule a 15-minute call to go over the details.