Are page well written and have substantial quality content?
In other words, make sure the written text on your website is well written. Be sure the quality is valuable to the person reading it. Everything you say should solve a problem or pain point with a solution.
#02: Do Your Research
Have you researched the keywords people may use to find your content?
Sometimes we get so caught up in our niche that we forget that others may not be searching for our particular content. This is where keyword research comes into the process of writing content that people want to find.
There are various tools available to do keyword research. The website Semrush has a great list of the 5 Best SEO Research Tools out there and we encourage you to check those out if you want to be found easier in internet searches.
#03: Use Words
Do pages use words or phrases you hope they’ll be found for?
Similar to tip #02, it is important that each page or post of your website has a specific word or phrase that you want the page to rank for in searches. For example, if you have a construction company, be sure to have a page dedicated to each specific service that you offer instead of just mixing them all together on the services page. Then fill the page up with quality content that has been researched for that niche service.
#04: Fresh and Trendy
Are pages fresh and about “hot” topics?
Keeping your content up-to-date has never been more important. Information becomes old quickly, and it is important to stay fresh with ideas and content. The best thing is to make sure your subject matter is relevant to users across time, but if that’s not possible try doing something like “New Construction Trends of 2018.” This will improve your search ranking and it tells Google you have relevant and valuable content to share.
#05: Keep It Mobile Friendly
Do you have images, local news, video, or other vertical content?
Vertical content represents that type of visual content which can be consumed in a vertical position. Think of Pinterest, a pioneer in this space, where images and infographics are vertical. Viewers need to be able to take in your content quickly. Make sure your content has low attention spans in mind. Keep the content readable and easily digestible, with mobile readers in mind.
#06: Answer Questions
Is your content turned into direct answers within search results?
Questions and answers in search engines are huge today, and there is an amazing opportunity for organic ranking even above the #1 result. A blog post on Moz.com about ranking for answers will help you get started. Think of some industry-specific questions that people are asking, and provide them with an answer in your content. Get found in search results by answering questions…how fun is that!
#07: Make It Substantial
Is your content “thin” or “shallow” and lacking substance?
The last on-page SEO factor we will look at today is your content’s substance. What does it amount to? Is it filler text to make the page design look good with just the right amount of lines and spaces? Or is your content packed with valuable insights and information from start to finish? The power of SEO is in your hands.